Custom-built Confidence: KUHN's Digital Configurator Tool Streamlines Baler Purchase for Victorian Farmer
The KUHN configurator has proven its value in the field with Victorian farmer, Jock Buttigieg. With a mission to simplify machinery customisation and ordering for Australian farmers, KUHN’s configurator is building customer confidence during the purchasing process.

Designed for today’s AgTech landscape, the configurator puts the power of customisation directly into the hands of farmers, making the process faster, smarter, and tailored to individual operational needs.
Mr Buttigieg runs a mixed operation spanning Colac, Shepparton, and Yambuna, and recently purchased and customised a KUHN VBP 7160 round baler using KUHN’s online configurator tool. With previous experience using KUHN implements like power harrows and prototype mowers, Jock was familiar with KUHN’s reputation for high quality implements, but the configurator brought a new level of confidence and control to the purchasing process.
“KUHN’s Baler Product Specialist Julien Ballu, pushed the configurator pretty hard, and I’m glad he did,” said Mr Buttigieg. “It was good to see what options were going to cost in real time. We could spec the machine how we wanted it. It eliminated any confusion about what we did and didn’t want.”

Despite considering other brands, and in need of a new baler quickly, Mr Buttigieg took advantage of an open build slot with KUHN and placed his order through the configurator.
“It was very easy, the process took just 15 mins” Mr Buttigieg said. “We submitted the order, sent it to our dealer, and within four days we had a deposit down and the machine was booked in.”
The platform allows users to select their desired KUHN machine and personalise it with a wide range of features and accessories, offering real-time pricing and a direct link to their local dealer to finalise the order. The configurator not only streamlined the ordering process but also bridged the gap between the customer, dealer, and KUHN’s product team.
The KUHN configurator represents a shift toward more farmer-led decision-making in machinery selection. By offering transparency, flexibility, and direct access to expert support, it encourages farmers to take the reins and explore equipment options with clarity and confidence.
To experience the KUHN configurator, and ‘Build Your Dream Machine’ visit:
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